Every Streaming Price Increase in 2026 (And What Each Service Costs Now)

Last updated: October 14, 2026
Every price on this page was checked against the service's own pricing or help page, not a news headline. Confirm at the source before you subscribe or change a plan.
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What Changed in 2026
Nine major streaming services raised prices in 2026: Paramount+, Sling TV, Netflix, Prime Video, Peacock, Apple TV+, Disney+, Hulu, and DirecTV. Fubo also raised its Pro plan by $15 per month. For a household subscribing to four on-demand services, the cumulative increase adds $8 to $12 per month, or $96 to $144 per year, depending on which tiers they use. If you have not added up your own subscriptions recently, the total may be higher than you think. See how much you are really spending on streaming for a full breakdown.
Here is every confirmed increase, in chronological order. For each service: the date the increase took effect, the old price, the new price, and whether existing subscribers were moved immediately or at their next billing cycle.
Paramount+ — January 15, 2026
Paramount+ raised both plans by $1 per month. The Essential plan (with ads) went from $7.99 to $8.99, and the Premium plan (ad-free, includes Showtime) went from $12.99 to $13.99. New subscribers saw the higher price on January 15. Existing monthly subscribers were moved at their next billing cycle. Annual subscribers kept their current rate until renewal.
Source: paramountplus.com
Sling TV — January 2026
Sling raised both base plans. Sling Orange and Sling Blue each went from $40 per month to $45.99, and the combined Orange and Blue package went to $60.99. Orange includes ESPN and Disney channels with one stream; Blue includes NBC and Fox channels with three streams. Existing subscribers were moved at their next billing cycle.
Source: sling.com
Netflix — March 2026
Netflix raised every tier and both extra-member fees. The ad-supported plan went from $7.99 to $8.99, Standard from $17.99 to $19.99, and Premium from $24.99 to $26.99. The ad-supported extra-member fee went from $5.99 to $7.99, and the ad-free extra member went from $8.99 to $9.99.
Some news outlets reported the ad-supported extra-member fee as $6.99. Netflix's own plan page lists it at $7.99, and that is the figure used here. Both outlets agreed the ad-free extra member is $9.99.
Existing subscribers were moved at their next billing cycle. For the full rules on password sharing and extra-member fees across services, see which streaming services still let you share a password. Those fees rose alongside plan prices in 2026.
Source: help.netflix.com
Prime Video — April 10, 2026
Amazon renamed its ad-free add-on to Prime Video Ultra and raised the price from $2.99 to $4.99 per month. The add-on now includes 4K/UHD streaming, five concurrent streams (up from three), and 100 downloads (up from 25). The base Prime Video experience with ads is still included with a Prime membership at $14.99 per month or $139 per year. An annual Ultra plan is available at $45.99. Existing subscribers were moved at their next billing cycle.
Source: aboutamazon.com
Peacock — August 18, 2026
Peacock raised all three tiers. Peacock Premium (with ads) went from $10.99 to $12.99, Premium Plus (ad-free) went from $16.99 to $19.99, and the entry-level Select tier (with ads) went from $7.99 to $8.99. Annual plans rose proportionally: Premium to $129.99, Premium Plus to $199.99, and Select to $89.99.
New and returning subscribers saw the higher price on August 18. Existing subscribers were moved on their next billing date on or after September 17, 2026.
Source: peacocktv.com
Apple TV+ — August 28, 2026
Apple raised the monthly price from $12.99 to $14.99 and the annual price from $99 to $119. The increase took effect August 28 for new subscribers. Existing subscribers were moved at their next billing cycle. Apple TV+ has no ad-supported tier; the service is entirely ad-free and includes Formula 1, MLS, and Friday Night Baseball at no extra cost.
Source: apple.com
Disney+ and Hulu — September 23, 2026
Disney raised both Disney+ and Hulu. The ad-supported tier for each went from $11.99 to $12.49, and the ad-free Premium tier went from $18.99 to $21.49. New subscribers saw the higher price on September 23, 2026. Existing subscribers were moved at their next billing cycle.
Some reporting cited an October 21 effective date. That date refers to the 2025 increase, not this one. The 2026 increase took effect September 23, confirmed by Disney's own help documentation.
Source: help.disneyplus.com
DirecTV — June 25, 2026
DirecTV raised prices across its packages, with increases ranging from $5 to $14 per month depending on the package. The CHOICE package went up $8 per month. Existing subscribers saw the increase on their first bill on or after June 25, 2026. DirecTV does not publish a single base price because packages vary by region and promotion.
Source: directv.com
Fubo — 2026 (date varies by market)
Fubo raised the Pro plan from $73.99 to $88.99 per month, a $15 increase tied to the launch of NBCUniversal channels on the platform. The effective date varies by market. The Elite plan went to $98.99 and the Ultimate to $113.99. A lower-cost Fubo Sports plan (Sports plus News) went to $64.99 per month.
Source: support.fubo.tv
Services that did not raise prices in 2026
Max (HBO Max) raised prices in November 2025, not 2026. Current Max prices are $10.99 with ads, $18.49 Standard (ad-free), and $22.99 Premium (4K, Dolby Atmos). YouTube TV has not raised prices since January 2025 and remains $82.99 per month. Philo remains $25 per month.
This is the fourth consecutive year that multiple streaming services raised prices. In 2023, two services raised prices. In 2024, five did. In 2025, four did. In 2026, nine did. The pattern is clear: streaming is no longer getting cheaper, and the era of low introductory pricing is over.
What Everything Costs Right Now
Every price below is the current US monthly rate, confirmed at the service's own pricing page as of October 14, 2026.
Netflix$8.99$19.99 (Standard) / $26.99 (Premium)2 (Standard) / 4 (Premium)$7.99 (ads) / $9.99 (no ads) Disney+$12.49$21.492- Hulu$12.49$21.492- Max$10.99$18.49 (Standard) / $22.99 (Premium)2 / 4 (Premium)- Paramount+$8.99$13.993 / 4 (Premium)- Peacock$12.99 (Premium)$19.99 (Premium Plus)3- Apple TV+-$14.99 ($119/year)6 (Family Sharing)- Prime VideoIncluded with Prime ($14.99/mo)+$4.99 (Ultra add-on)4 / 5 (Ultra)-Peacock also offers a lower Select tier with ads at $8.99 per month. Prime Video's ad-free tier requires a Prime or Prime Video subscription. Apple TV+ has no ad-supported tier.
Live TV Services
YouTube TV$82.99/mo100+ channels, unlimited DVR, 6 accounts per household Fubo$88.99/mo (Pro)170+ channels, sports focus, unlimited DVR Sling TV$45.99/mo (Orange or Blue)30-40 channels; $60.99 for both Orange and Blue DirecTVVaries by packageCHOICE raised $8/mo in June 2026; packages range from entertainment to premium sports Philo$25/mo70+ entertainment and lifestyle channels, no sports or localsYouTube TV and Philo did not raise prices in 2026. DirecTV raised prices in June, Fubo raised prices with its NBCUniversal channel launch, and Sling raised prices in January.
What a Typical Stack Costs Now
Three realistic household setups at current prices:
Light setup: Netflix with ads ($8.99) + Peacock Premium ($12.99) = $21.98/month ($263.76/year). Covers one major ad-supported library and one sports-and-reality library. No 4K, no offline downloads, two simultaneous streams on Netflix.
Family setup: Netflix Standard ($19.99) + Disney+ with ads ($12.49) + Max with ads ($10.99) = $43.47/month ($521.64/year). Ad-free on Netflix for two simultaneous streams, plus kids' content and prestige drama with ads on the other two. Adding a fourth service like Paramount+ Essential ($8.99) brings the total to $52.46/month.
Sports household: YouTube TV ($82.99) + Netflix with ads ($8.99) + Max with ads ($10.99) = $102.97/month ($1,235.64/year). Live sports across major networks, plus one on-demand library and prestige drama. This is more than many cable packages cost before streaming existed.
None of these include taxes, which some states add to streaming subscriptions. Fubo and YouTube TV also charge regional sports fees in certain markets, adding $10 to $16 per month.
How to Actually Bring the Total Down
The households above cost between $264 and $1,236 per year. Here is what actually reduces that number.
Rotate services instead of keeping all of them active. Most people watch one or two shows at a time on any given service. Subscribe to Netflix for a month, watch what you want, cancel, then subscribe to Max the next month. The content does not disappear. It waits for you. This cuts a four-service stack from $60/month to $15/month if you only keep one active at a time.
Use annual plans where they beat monthly. Apple TV+ costs $14.99/month or $119/year, saving $60.88. Peacock Premium costs $12.99/month or $129.99/year, saving $25.89. Prime Video Ultra costs $4.99/month or $45.99/year, saving $13.89. Only commit to annual if you are confident you will use the service for 12 months.
Try ad-supported tiers. The ad-supported version of Netflix costs $11 less per month than Standard. Disney+ with ads costs $9 less than Premium. The ads are typically 15 to 30 seconds, not the 4 to 6 minutes of traditional cable. For most people, the savings outweigh the interruption.
Check bundles that genuinely save money. The Apple TV+ and Peacock Premium bundle costs $17.99/month, saving $9.99 compared to subscribing to both separately at $14.99 and $12.99. Disney offers a Disney+, Hulu, and ESPN+ bundle that also saves compared to separate subscriptions. Only bundle if you would subscribe to both services anyway.
Buy discs for the titles you rewatch often. If you watch the same handful of movies or shows every year, owning them costs less than a year of a subscription you keep active just for those titles. GRUV sells new and classic movies and TV on Blu-ray and DVD, often for less than one month of a streaming subscription. For more on why physical media still matters, see our piece on why discs are the only format that does not disappear.
Use an over-the-air antenna for local channels and live sports. ABC, CBS, NBC, and Fox broadcast free over the air in most of the US. A one-time purchase of an indoor antenna gets you local news, NFL games on those networks, and primetime shows in HD, with no monthly fee. The Mohu Leaf 50 indoor antenna is a well-reviewed option for around $30 to $40.
Use the Cost Calculator to see what you are actually spending. Enter your current subscriptions and see your monthly and annual total, then compare it against what you actually watch. Open the Cost Calculator.
How StreamingBeam Helps
StreamingBeam searches across every major streaming service at once, so you can see where a title is available before you subscribe to anything. If a show you want is already on a service you have, you do not need to add another one. The Cost Calculator compares your monthly spend against what you actually watch, so you can see which subscriptions are earning their keep and which are not. Both tools are free.
Closing
This page is updated as new increases are announced. If a service raises its price, the change will appear here, verified against the service's own pricing page, within a few days. For the full current price list and the Cost Calculator, visit streamingbeam.com.
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